Why Spout Pouches Are Dominating Baby Food Packaging [2024]

Why Convenience Makes Spout Pouches a Hit for Baby Food

Time is always of the essence for busy new parents so feeding a baby should be quick and easy and not complicated. Spout pouches fit this need perfectly. Unlike some traditional baby food packaging, spout pouches can easily be squeezed, and the spout design enables parents to manage the flow of food. There’s no spilling and waste anymore when pouring baby food. When you squeeze the spout a little, you can seal it back again. This protects unused baby food from getting contaminated or coming in contact with water, so the food remains fresher for a longer time. This is a great feature for parents who don’t finish a pouch at one time. Spout pouches don’t require any extra spoons or bowls for feeding so these pouches can be conveniently used in the home, the car or whilst walking. Older babies can latch onto the spout and drink directly.

Space-Saving and Cost-Effective: Practical Edge of Spout Pouches

Spout pouches are not limited to parents; they are beneficial to brands in terms of storage and saving money too. Spout pouches can be folded flat for more storage and take one-third to one-fifth of the space used by bottles and cans during shipping and storage. This directly translates to lower logistics and warehousing expenses. Moreover, the soft packaging materials are much cheaper as compared to hard packaging materials, like glass jars and plastic bottles. The processing for spout pouches also has fewer steps in comparison to hard packaging, which leads to lower production costs. This is especially beneficial for baby food brands as it offers the flexibility to produce smaller or larger runs, which can lower the prices for the parents.

Custom Looks That Help Baby Food Companies Differentiate Themselves  

Let’s be frank, parents pay attention to the design of baby food containers. Spout pouches afford brands the opportunity to display their goods on store shelves. The pouch material can be printed in high-definition; baby-appropriate patterns, clear brand logos, ingredients, etc. The pouch’s silhouettes can also be customized, so they can be designed to either stand for easy cabinet storage or be flattened for tighter spaces. The spout does not have to match the pouch’s design, spouts can be customized in different colors or shapes to go with the pouch. All of the above helps parents determine which brand of baby comes to the table first. Among the spout pouches parents have available to them, they are statistically more likely to purchase the best designed one.

Eco-Friendly Attributes Aligned with Modern Values   

There is an increasing awareness among parents on the impact of the products they use on the environment, and spout pouches deliver here too. Certain spout pouches are constructed from biodegradable materials, such as a combination of PBAT and PLA. These materials lessen the plastic footprint of contemporary pouches. Upon disposal, the volume of the pouch is shrink-wrapped, which can be easily recycled or biologically decomposed. This coincides with global phenomena, such as the European and American bans on the sale of single-use plastic rest of the world, spout pouches are an emerging staple. Parents that intend to use biodegradable products for their children, spout pouches are a crucial option.