Why Sustainable Flexible Packaging Is the Future [2024 Trend]

People are caring more about the Earth.

More individuals are interested nowadays in how their choices impact the Earth. For this reason, sustainable flexible packaging is gaining popularity. Traditional packaging is often discarded in landfills, where it takes years to decompose. On the other hand, compostable mylar bags and recyclable vacuum bags are designed to reduce waste. For instance, some tea bags and coffee bags are now made from biodegradable materials. Even the packaging for chips and other snacks is being refashioned to be more green. People are now more concerned with purchasing items that do not harm the earth, and brands are adopting these sustainable alternatives to keep up with demand.

Standing Out from Other Brands

In every industry, brands are competing to grab the audience’s attention. Sustainable flexible packaging aids them with that, considering that the packaging itself is recyclable. Consider this: If two items are almost the same, but one is wrapped in a recyclable retort pouch and the other is in plain plastic, which one would you go for? Most people would go for the recyclable one. Brands are using this to connect with eco-conscious consumers. An example is, pet food bags manufactures using recycled materials or eco-friendly child resistant bags. Brands that care for the society look responsible, and this example highlights the point. It’s about more than just a product these days. Many brands are using sustainable packaging solutions to demonstrate that they actually care about the society, and that’s a great move.

How New Technology Helps Sustainability  

Sustainable packaging has always been something to consider, and with new technologies, it now is possible. Factories are now able to create flexible packaging that is also strong. One of these is roll film. Newer technology allows it to be manufactured with more recycled materials than before. Even materials that are are environmental friendly are used to create microwave bags. Even shrink labels and spout pouches are receiving shrink label and spout pouch upgrades, too. With these tech improvements, eco-friendly options are available for gift and tobacco bags, galley bags, and even gift bags. The methods used will no longer be a trade-off between functional and eco-friendly.  

All Types of Products  

The reason why flexible sustainable packaging is trending is because it is versatile. From a small sachet for a condiment, to a large bag-in-box for drinks, both have eco-friendly options. Brands that sell tea and coffee love it since sustainable tea and coffee bags preserve freshness. Snack foods use eco-friendly chip and snack bags. Even vacuum sealed meats and frozen foods can use sustainable vacuum bags. The adaptability allows more industries to jump on the trend and accelerate growth.

It Saves Resources in the Long Run

Sustainable flexible packaging is ecofriendly and saves money for businesses. The creation of flexible packaging often requires less energy and water. An example is mylar or pet food bags which incorporate recycled materials. Brands save money over time. In addition, many ecofriendly materials are lighter resulting in lower shipping costs. Brands spend less and the earth benefits. It is a win win situation.